UX & Web Design


Furbysh New Zealand


Furbysh delivers fully customisable high quality New Zealand made furniture. The team at Furbysh were seeking a brand new e-commerce experience to ensure complex custom product orders were handled efficiently, and to improve sales and overall customer satisfaction.


User Experience, Web Design, Branding

Created @



Discovering the brand

One of the issues we faced when exploring the existing website and brand was the lack of personality. We created bespoke illustrations and icons and updated the brand messaging to match the handcrafted nature of their products. With a robust design system in place, we ensured that the meticulous work that is put into crafting each piece of furniture was reflected in their digital space.

Furbysh Website
Furbysh Website

Custom solutions for a premium brand

We created a bespoke e-commerce website for Furbysh to improve on the current user experience and ensure customers were getting access to the information they needed with ease. Our priority was to enable users to build customized products in real-time while guiding them to a purchase decision and answering common questions before they needed to be asked.

Furbysh Customise Pages
Furbysh Website Furbysh Website
Furbysh Customise Pages

This project is currently

In Development
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Branding, UX & UI Design
Michael Brody-Waite