Client
Michael Brody-Waite
Project
Michael Brody-Waite and his team came to us looking for a full re-brand, along with a website and digital membership platform for his clients.
Deliverables
Branding, Web Design, User Experience, Photography, Video
Created @
Year
2019
Bold & unapologetic
When we were researching an aesthetic for the brand, we were looking for punchy and memorable. With a background in addiction and a no-nonsense style of coaching, we selected a striking color palette paired with brazen imagery that would allow Michael to position himself as a leader in his niche and stand out from the competition.
Stories worth telling.
We found that the most important part of Michael's branding was the relationship between his past in addiction and his future in leadership. We wanted to tell his story in an authentic and captivating way while implementing a system that encouraged others to also share, and become a part of his community. This enabled us to grow a strong and loyal customer base by emulating the meeting and sponsorship aspects of recovery in a business setting.
Optimizing for community growth.
We approached the entire user experience with future growth and Michael's vision at the forefront. Knowing that Michael was looking to build a large community over the next few years, we created a digital platform/portal for Michael’s paid and unpaid followers to access resources as well as participate in live calls, 'sponsorship' and other activities associciated with Michael’s Mask-Free program.
