How to buy a Sproutwell™ Greenhouse
With such a complex range of product lines,
key information and knowledge needed to be present and easily accessible
throughout the shopping experience, along with strategically placed call to
actions around topics that we had identified as problematic in our research.
We also wanted to highlight the differences between consumer and commercial product ranges in a logical but informative way, ensuring that different users were being catered to throughout the website. Our strategy was to funnel first time shoppers through knowledge/information pages before they began browsing, allowing for a more informed purchase.
You had a question? We have answers
When looking at incoming enquiries and
overall user feedback, one of the key takeaways was that we needed to
restructure information and provide a better solution for frequently asked
We created a robust FAQ page and contact form encouraging customers to self educate and search for answers to questions first, allowing for increased efficiency and a better experience on both sides.