Client
Sproutwell™
Project
Sproutwell were in search of a full e-commerce overhaul and brand update to increase efficiency, provide knowledge and improve their digital customer experience.
Deliverables
User Experience, Web Design
Created @
Year
2020
Same brand, new experience
Sproutwell came to us with a vision for
improving their online shopping experience, and to overhaul the backend of their
aniquated e-commerce website. A big reason for the change was to alieviate pain
points and bottle necks in their existing inventory and ordering system,
allowing for much faster transactions and a better overall employee and customer
experience.
We wanted to stay close to Sproutwell’s existing branding, but add enough
personality to seperate them from rival companies in Australia. By request we
kept the logo the same, tweaked the color palette, added a modern type
combination and updated the visuals, providing the brand with a much needed 2020
refresh.
How to buy a Sproutwell™ Greenhouse
With such a complex range of product lines,
key information and knowledge needed to be present and easily accessible
throughout the shopping experience, along with strategically placed call to
actions around topics that we had identified as problematic in our research.
We also wanted to highlight the differences between consumer and commercial
product ranges in a logical but informative way, ensuring that different users
were being catered to throughout the website. Our strategy was to funnel first
time shoppers through knowledge/information pages before they began browsing,
allowing for a more informed purchase.
You had a question? We have answers
When looking at incoming enquiries and
overall user feedback, one of the key takeaways was that we needed to
restructure information and provide a better solution for frequently asked
questions.
We created a robust FAQ page and contact form encouraging customers
to self educate and search for answers to questions first, allowing for
increased efficiency and a better experience on both sides.
